Brand configuration
ContentFlows generates content that genuinely sounds like your brand — not generic AI output. That starts with brand configuration: who you are, how you speak, and what topics matter to your audience.
Where to find it
In your admin dashboard, click the Brandtab. You'll see two sections:
- AI Brand Tuning — the fastest way to set up your brand profile
- Brand Settings — manually edit any field
AI Brand Tuning (recommended)
Paste three short inputs and click Generate with AI:
- Company motto — your tagline, mission statement, or core promise (e.g., “We help small businesses compete with enterprise marketing budgets”)
- Direction — where you're going, what you're focused on this year (e.g., “Expanding into the fitness and wellness vertical”)
- Target market — who your customers are (e.g., “Small business owners and independent coaches who want consistent social presence”)
[DIAGRAM: Brand tab — AI Tuning form → three text inputs → Generate button → result fields]
Screenshot of the AI Tuning section goes here.
ContentFlows sends this to GPT and returns:
- Industry — a clean industry category (e.g., “Fitness & Wellness”)
- Brand voice — 2–3 sentences describing your tone, style, and personality
- Content topics — 5–8 topic areas your AI content will cover
Review the results. If they look right, click Save brand settings. If you want to adjust any field, you can edit them directly before saving.
Manual configuration
The Brand Settings form lets you set each field manually:
Company name
Your business name as it will appear in content, subject lines, and sender names.
Founder name
Used to sign newsletters and add a personal touch to content. Can be the owner's name or a persona name your brand uses.
Industry
A short category label (e.g., “Yoga & Wellness”, “Digital Marketing Agency”, “Personal Training”). This shapes the tone and vocabulary AI uses.
Location
Your city or region. Adds local context to content where relevant (e.g., “serving clients in Austin, TX”).
Brand voice
2–4 sentences describing how your brand communicates. Examples:
- “Friendly and encouraging, like a knowledgeable coach. We use plain language, avoid jargon, and always focus on the reader's progress.”
- “Professional and authoritative. Data-driven insights delivered with clarity and confidence. We respect the reader's intelligence.”
Content topics
A comma-separated list of 5–10 topics your audience cares about. These are used to generate blog ideas, newsletter themes, and social posts. Examples:
- morning routines, recovery tips, nutrition myths, strength training basics, mindfulness for athletes
- tax planning, cash flow management, small business hiring, remote team tools, client retention
Tip: update topics seasonally
Refresh your content topics every quarter to reflect seasonal campaigns, product launches, or industry trends. ContentFlows will immediately start generating content around the new topics.
Mission and values
Optional longer-form fields to give AI more context about your company's purpose and principles. Used for more nuanced content like “About” newsletters and founder spotlights.
How brand config affects content
Every piece of AI-generated content — newsletter, blog post, LinkedIn update, Instagram caption — is rendered using your brand config at generation time. The AI sees your company name, voice, topics, industry, and location as context before writing.
[DIAGRAM: brand config → injected into prompt → AI generates content]
Flow diagram showing how brand config flows into the AI prompt goes here.